<img src="https://salesviewer.org/I3D0Y8o5O8p1.gif" style="visibility:hidden;">
Skip to main content

Compliant Green Claims made easy.

Prepare your team and products for the EU Green Claims Directives:

- Green Claims Training, the most comprehensive on the market

- Green Claims Check via our global partner law firms

- info.link, the EU's leading transparency platform

Bild von Produkt mit QR-Code und rechtskonformer info.link Seite auf einem Smartphone



4 steps to compliant green claims

Understand - Check - Pilot - Roll out. With this proven format, we help you to understand the EU Green Claims Directives, check your green claims for compliance, and prepare in good time with pilots.


Understand Green Claims regulation

We offer the most comprehensive Green Claims Training for your team on the market.

Developed with our partner law firms, it is always up-to-date, interactive and practical.

We are also the author of the highly regarded State of Green Claims 2024 Report.

list icon

Run a Green Claims check

We have the answer to your question: "Are our green claims ready for the EU Green Claims Directives?"

Get an interactive report with technical screening of rall elevant green claims across the organisation.

Book an optional legal check by our partner law firms.

prototyping icon

Pilot your first products

Together we create a best-in-class solution for your next (re-)launch.

Definition of compliant green claims on product & digital, including future-proof QR codes.

Opt for legal approval of the packaging by our partner law firms.


Roll out across portfolio

Roll-out of the piloted solution for a legally compliant portfolio.

Onboarding of your team for easy management of all content & QR codes.

Optional setup of automated processes for the approval of new packaging / green claims.



info.link makes Green Claims legally compliant

The new EU directives require product-specific proof for every Green Claim. With info.link, you can quickly and easily create and manage legally secure info pages and QR codes for your products.
info.link product section screenshot

Lead with transparency

Create consumer- and retail-friendly info pages in any language at the push of a button. Import hundreds of products at once via GDSN or PIM, and automatically design the pages to match your brand.

info.link sustainability section screenshot

Comply with EU directives

Meet the EU Green Claims Directive and other regulations by easily sharing proof and third-party verifications. Automatically import existing certifications or choose from our library of pre-formatted claims.

info.link services section screenshot

Offer helpful services

Help consumers responsibly recycle your product or provide repair information to comply with the EU Right to Repair guidelines. Share guides, tips, and more to engage consumers across all channels and enhance the value of your brand.

info.link qr code on packaging

Link with future-proof QR codes

Link to the info.link page of a product with a future-proof, print-ready QR code that complies with the new GS1 Digital Link standard. Meet the EU Accessibility Act guidelines with an easy-to-type short link.


info.links created


teams supported


EU directives covered


Comply with all environmental regulations

info.link empowers your team to comply with these current and upcoming regulations that mandate sharing product-specific environmental information with consumers

🍃 EU Directive for Empowering Consumers for the Green Transition (ECGT)

Requires scientific substantiation for general environmental claims, and regulates the use of sustainability labels, emissions offsetting claims, and more.

Get answers to all your questions in our detailed blog post.

🍃 EU Green Claims Directive (GCD)

Extends the ECGT Directive, mandating lifecycle-focused substantiation and pre-validation of explicit green claims, and further regulates the use of environmental labels.

Get answers to all your questions in our detailed blog post.

📦 EU Digital Product Passport (DPP)

Mandates machine-readable, detailed information on product origin, materials, and sustainability attributes for transparency and data protection.

Get answers to all your questions in our detailed blog post.

♻️ EU Packaging and Packaging Waste Directive (PPWD)

Requires the indication of materials for recycling classification. It emphasises design for recyclability and mandates producers to comply with Extended Producer Responsibility (EPR).


Frequently Asked Questions

Here we share the most frequent questions brands ask us. Contact us if you don't find the answer you're looking for.

When should we add a QR code to our packaging?

You should digitise your products as soon as possible. Here are a few good reasons:

  • Legal Compliance: While EU directives (e.g. green claims) only become national law by mid 2026, existing national laws like the German UWG already penalise greenwashing today.
  • Economic Benefits: Both retailers and consumers reward transparency, creating economic benefits and brand value.
  • Window of Opportunity: Packaging relaunches are time-consuming; start creating digital touchpoints early to stay ahead of the competition.
We have an online shop. Can't we just link to the product pages there?

This is not advisable, for several reasons:

  • Retail Conflict: Retailers resist directing consumers to potentially cheaper online offers.
  • Not Information-Centric: Online product pages focus on sales, not the detailed info required by regulations like the EU Green Claims Directive.
  • Slow Load Times: Product pages with images or videos often exceed the 35KB limit, causing slow load times in retail settings.
We have a 'Sustainability' page. Does this meet the EU regulations?

No. Simply linking to the brand website or to general landing pages is not enough. 

This is because regulations like the EU Green Claims Directive require that consumers have immediate, direct access to product-specific (ie. GTIN/EAN-specific) information, and cannot be expected to search for the relevant information.

We have a PIM/CSM. Can't we just develop our own solution?

We have spoken to a few brands who have attempted to build an in-house solution, e.g. via their PIM or CMS.

Here are the key points we learned from them:

  • PIM-based solutions are not built for environmental compliance, meaning that costly legal consultancy is required to format content the right way
  • Building an in-house solution takes many months in an ideal scenario (add to this typical packaging re-launch lead times and it could be years)
  • The associated costs are considerable (i.e. 5-15+ full-time staff's salaries just for building the solution)
  • PIM-/CMS-based solutions are usually managed by IT or a technical team, meaning it's harder for Product/Marketing/Sustainability Managers to collaborate

Contrast this with a purpose-built platform like info.link, which is purpose-built for compliance, ready to use, costs only a fraction of an in-house solution, and can be used collaboratively across business functions.


Be compliant

Claim your free consultation

Get a free initial consultation on green claims, your regulatory readiness and how you can future-proof your products.

State of Green Claims 2024 Report

Are brands ready for the EU Green Claims Directive? We analysed 163 Green Claims of 78 brands in German retail and found that less than 2% currently meet the new requirements.

State of Green Claims 2024 Report cover image