Every product needs an info.link
Meet the latest green regulation and win consumers with a compliant & engaging info.link page, accessible via the global standard QR code
Stay compliant, save costs & win consumers with endless use cases
An info.link is a highly flexible digital extension of any physical product. In addition to green claims details, you can add links to helpful product information such as:
Recycling information, user manuals, FAQs, re-order links, real time promotions & coupons, contact & chat, social media accounts, Digital Product Pass, ... and many more.
All this information can be updated any time, even after the product has been launched to the market.
Meet current and upcoming green regulation & avoid greenwashing
Current & upcoming green regulations mandate scientific proof for environmental claims, and non-compliance may incur fines up to 4% of annual turnover.
However, most companies are unsure of the required evidence and can't fit it on their product packaging.
That's why the info.link platform automatically formats all green claim information according to the latest green regulation, avoiding unintentional greenwashing and educating consumers at the same time.
Easily manage info.links & QR codes for all your products
The info.link platform streamlines the managing of thousands of info.link pages and QR codes – all hosted securely under one dashboard on your own branded subdomain: [yourbrand].info.link
Good to know: we take data privacy very seriously, guaranteeing that all info.link pages ...
- are 100% GDPR compliant
- don't track consumers
- don't use cookies
- are hosted in the European Union
Enjoy a lemonade & experience GS1's new global standard QR code
Thirsty? Enjoy a Jake's lemonade & scan the QR code to visit its info.link page.
Jake's is the first FMCG company in Germany using the new GS1 Digital Link, set to replace the barcode GS1 introduced in 1974.
While it looks just like a regular QR code, it serves varied purposes. For instance, a scan might return its price at the check out, show stock info to a logistics worker, and also display an info.link page to a consumer. Learn more here.
As an official GS1 Solution Partner, we build all info.link pages on this new global standard, allowing you to enjoy its benefits today. Cheers to that!
On 22 March 2023, in an effort to dramatically reduce greenwashing, the European Commission released the Green Claims Directive, which regulates that businesses must scientifically substantiate green claims, or face hefty fines.
With the help of our in-house experts, we reviewed the new Directive and related publications and created a helpful FAQ with the 25 most common questions.