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Transparent, compliant products.

The EU Green Claims Directive, Digital Product Passport, and other regulations require sharing product-specific information with consumers. info.link makes this process easy, quick and budget-friendly.

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IN COLLABORATION WITH

 

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Lead with transparency

Instantly create consumer and retail-friendly product information pages in any language. Batch-import products via GDSN or your PIM, and auto-style pages to match your brand.


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Comply with EU regulations

Meet EU Green Claims and other regulations by easily sharing evidence and third-party verifications. Auto-import existing certifications or choose from our library of pre-formatted claims.


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Offer valuable services

Help consumers recycle your product responsibly, or provide repair information to meet EU Right to Repair guidelines. Share how-tos, tips, and more to engage consumers across all channels and increase your brand value.

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Link with best-in-class QR codes

Link to a product's info.link page with a future-proof, ready-to-print QR code that meets the new GS1 Digital Link standard. Meet EU Accessibility Act guidelines with an easy-to-type short link.

AS SEEN IN

Comply with all environmental regulations

info.link empowers your team to comply with these current and upcoming regulations that mandate sharing product-specific environmental information with consumers

🇪🇺 EU Directive for Empowering Consumers for the Green Transition (ECGT)

Requires scientific substantiation for general environmental claims, and regulates the use of sustainability labels, emissions offsetting claims, and more.

🇪🇺 EU Green Claims Directive (GCD)

Extends the ECGT Directive, mandating lifecycle-focused substantiation and pre-validation of explicit green claims, and further regulates the use of environmental labels.

🇪🇺 EU Digital Product Passport (DPP)

Mandates machine-readable, detailed information on product origin, materials, and sustainability attributes for transparency and data protection.

1,000+

info.links published

100+

claims made compliant

10+

regulations covered

Benefit from best-in-class features

info.link is a leader in automation, standards-compliance, accessibility and privacy, with secure hosting in the EU.
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AI auto-translation

info.link uses AI to auto-translate content for every target market, saving you time and money.

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GS1 Digital Link compliant

info.link's QR codes already meet the new GS1 Digital Link standard, set to replace the barcode in retail.

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GDSN & PIM friendly

info.link pulls data directly from GDSN or your PIM/CMS to speed up data entry and reduce content management.

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Fastest page load

info.link pages are tiny and load reliably even with the slow Internet connections you find in many retail environments.

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Highly accessible

info.link complies with WCAG and the EU Accessibility Act, enhancing participation for over 87 million individuals with disabilities in the EU.

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Cookie-free & EU-hosted

info.link doesn't use cookies or track users, it's GDPR-compliant, and hosted securely on servers within the EU.

Frequently Asked Questions (FAQ)

Here we share the most frequent questions brands ask us. Contact us if you don't find the answer you're looking for.

When should we add a QR code to our packaging?

You should digitise your products as soon as possible. Here are a few good reasons:

  • Legal Compliance: While EU directives (e.g. green claims) only become national law by mid 2026, existing national laws like the German UWG already penalise greenwashing today.
  • Economic Benefits: Both retailers and consumers reward transparency, creating economic benefits and brand value.
  • Window of Opportunity: Packaging relaunches are time-consuming; start creating digital touchpoints early to stay ahead of the competition.
We have an online shop. Can't we just link to the product pages there?

This is not advisable, for several reasons:

  • Retail Conflict: Retailers resist directing consumers to potentially cheaper online offers.
  • Not Information-Centric: Online product pages focus on sales, not the detailed info required by regulations like the EU Green Claims Directive.
  • Slow Load Times: Product pages with images or videos often exceed the 35KB limit, causing slow load times in retail settings.
We have a 'Sustainability' page. Does this meet the EU regulations?

No. Simply linking to the brand website or to general landing pages is not enough. 

This is because regulations like the EU Green Claims Directive require that consumers have immediate, direct access to product-specific (ie. GTIN/EAN-specific) information, and cannot be expected to search for the relevant information.

We have a PIM/CSM. Can't we just develop our own solution?

We have spoken to a few brands who have attempted to build an in-house solution, e.g. via their PIM or CMS.

Here are the key points we learned from them:

  • PIM-based solutions are not built for environmental compliance, meaning that costly legal consultancy is required to format content the right way
  • Building an in-house solution takes many months in an ideal scenario (add to this typical packaging re-launch lead times and it could be years)
  • The associated costs are considerable (i.e. 5-15+ full-time staff's salaries just for building the solution)
  • PIM-/CMS-based solutions are usually managed by IT or a technical team, meaning it's harder for Product/Marketing/Sustainability Managers to collaborate

Contrast this with a purpose-built platform like info.link, which is purpose-built for compliance, ready to use, costs only a fraction of an in-house solution, and can be used collaboratively across business functions.

 

State of Green Claims 2024 Report

Are brands ready for the EU Green Claims Directive? We analysed 163 Green Claims of 78 brands in German retail and found that less than 2% currently meet the new requirements.

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